REROUTE - A GUIDE FOR BRAND STRATEGY

THIS IS OUR APPROACH TO BRAND STRATEGY

PREPARE FOR BATTLE

”Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.”
– Miyamoto Musashi

ECOSYSTEM
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PESTEL

By mapping your ecosystem we form clear understanding of your business and market but also your different stakeholders.

Using Pestel-analysis we identify trends and topics which are affecting to your business and branding.

WHO ARE THE ONES TO FIGHT FOR?

“All men are the same except for their belief in their own selves, regardless of what others may think of them.” ― Miyamoto Musashi

BUYER PERSONAS

A buyer persona is fictional description of your ideal customer based on your information about them. It will clarify why they would use your products or services. This will guide your brand towards customers’ heart.

Name: Kokeshi-san
Age: 34
Status: Single
Occupation: Marketing Director
Education: MBA

Motivations: Find the right strategic partner for brand development and creative concepts

Goals: Increase brand awareness and marketing ROI

Frustrations: To stay in budget and timelines but maintaining high level of creativity

PersonalitY

Introvert | Extrovert

Sensing | Intuition

Thinking | Feeling

Judging | Perceiving

WHY WOULD THEY FOLLOW YOU?

”Perceive that which cannot be seen with the eye.” – Miyamoto Musashi

BRAND STRATEGY

Brand is how customers perceive and feel your company in their hearts and minds. Brand is about emotions.

Brand strategy is a plan to create and guide perceptions and feelings in desired direction. It is a holistic approach that must be involved in every touch point with the customer.

Brand core is the heart of your brand: what is the ultimate reason you exist.

Brand vision is about your future state: what you want to achieve.

Brand values are what you believe and stand for.

Brand positioning is the unique thing you want your brand to be known in the minds and hearts of your customers.

Archetypes defines your brand’s overall personality and guides you in creating consistent, holistic and engaging content.

A brand promise is a statement that tells a customer what they can expect from your brand every time. It must be meaningful to your customer and based on your offering and differentiation.

DO NOTHING WHICH IS OF NO USE

Our tagline “DO NOTHING WHICH IS OF NO USE” is a famous quote from Miyamoto Musashi.
This emphasises our approach to our work which is focused only on meaningful topics, how to grow your business,

Tagline is a short and memorable phrase to communicate the value of the brand.

QUESTIONING & PROFESSIONAL

Our tone of voice is questioning and professional. The urge to know and to question different choices is crucial part of our work. Our questions will encourage you to think. We speak Professional language, because we are professionals speaking with other professionals.

Tone of voice is the way a brand communicates its message to its audience through written or spoken language. It is the style and manner in which a brand conveys its personality, values, and messaging.

MEMORABLE VISUAL IDENTITY

Visual identity is a set of components that visualise your brand. Everything your customers see and associate with your business forms your visual identity.

Subscribe to download and read our free 64-pages guide for brand strategy.

REROUTE - A GUIDE FOR BRAND STRATEGY

THIS IS OUR APPROACH TO BRAND STRATEGY

PREPARE FOR BATTLE

ECOSYSTEMxPESTEL

WHO ARE THE ONES TO FIGHT FOR?

BUYER PERSONAS

PersonalitY

WHY WOULD THEY FOLLOW YOU?

BRAND STRATEGY

DO NOTHING WHICH IS OF NO USE

QUESTIONING & PROFESSIONAL

MEMORABLE VISUAL IDENTITY

READ MORE

ECOSYSTEM
x
PESTEL