PREPARE FOR BATTLE
”Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.”
– Miyamoto Musashi
”Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.”
– Miyamoto Musashi
By mapping your ecosystem we form clear understanding of your business and market but also your different stakeholders.
Using Pestel-analysis we identify trends and topics which are affecting to your business and branding.
A buyer persona is fictional description of your ideal customer based on your information about them. It will clarify why they would use your products or services. This will guide your brand towards customers’ heart.
Name: Kokeshi-san
Age: 34
Status: Single
Occupation: Marketing Director
Education: MBA
Motivations: Find the right strategic partner for brand development and creative concepts
Goals: Increase brand awareness and marketing ROI
Frustrations: To stay in budget and timelines but maintaining high level of creativity
Introvert | Extrovert
Sensing | Intuition
Thinking | Feeling
Judging | Perceiving
”Perceive that which cannot be seen with the eye.” – Miyamoto Musashi
Brand is how customers perceive and feel your company in their hearts and minds. Brand is about emotions.
Brand strategy is a plan to create and guide perceptions and feelings in desired direction. It is a holistic approach that must be involved in every touch point with the customer.
Brand core is the heart of your brand: what is the ultimate reason you exist.
Brand vision is about your future state: what you want to achieve.
Brand values are what you believe and stand for.
Brand positioning is the unique thing you want your brand to be known in the minds and hearts of your customers.
Archetypes defines your brand’s overall personality and guides you in creating consistent, holistic and engaging content.
A brand promise is a statement that tells a customer what they can expect from your brand every time. It must be meaningful to your customer and based on your offering and differentiation.
Our tagline “DO NOTHING WHICH IS OF NO USE” is a famous quote from Miyamoto Musashi.
This emphasises our approach to our work which is focused only on meaningful topics, how to grow your business,
Our tone of voice is questioning and professional. The urge to know and to question different choices is crucial part of our work. Our questions will encourage you to think. We speak Professional language, because we are professionals speaking with other professionals.
Tone of voice is the way a brand communicates its message to its audience through written or spoken language. It is the style and manner in which a brand conveys its personality, values, and messaging.
Visual identity is a set of components that visualise your brand. Everything your customers see and associate with your business forms your visual identity.
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